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Brown Mackie College

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Brown Mackie College, headquartered in Pittsburgh, PA and operating for 120 years, is a system of more than 25 schools in the U.S. Brown Mackie College offers bachelor's degrees, associate degrees and certificates in early childhood education, information technology, legal studies and health science programs. We solved Brown Mackie's challenge of duplicate content with a dynamic back-end approach and managed to recycle most existing content while applying best practices for SEO. We worked with Brown Mackie to adjust their brand style guide, redesign website interface, develop dynamic content modules, design paid landing pages for conversion, provide step-by-step direction for original photography integration, capture and monitor leads and integrate intuitive features for user convenience.